To build a complete online presence for one of the largest banks in the UAE. The bank had a very static, difficult to use web site. An entire revamp along with online banking solution had to be built. The site also needed to have an Arabic version.

Ad Astrum deployed a unique content dictionary model approach to solve the bilingual requirement of the project. The same application was built to serve bilingual content (English and Arabic) dynamically upon user request. The solution was built on a componentized architecture based on the Microsoft windows platform.

The solution was deployed in different phases to better serve the client. Phase 1 included a complete web site revamp, phase 2 included online banking and phase 3 includes WAP and SMS banking.

Emirates Financial Services.

This bank desires to position its website as a popular destination for most surfers in the region to provide them with their services and offerings. We are closely working with a reseller in Middle East to provide solutions based on the latest trends and tools.

The development involved extensive use and customization of Site Server 3.0 and is now being migrated to MS Commerce Server 2000. Some of the features of these tools that were used for the implementation were Content Management, Content Deployment,, Content Analyzer, Search, Knowledge Manager, Rule Builder, Web Based admin, Tag tool, Report Writer, Pipelines, Active Channel Multicaster and Active Channel Server.

The new site went live on the 14th of October, 2001. It was received with a lot of appreciation from the client. The Commerce Server version of the same is expected to go live soon.